The Economist magazine has announced that 2019 is "The Year of the
Vegan." This is an extraordinary statement. According to research,
within a very short time—four years, to be exact—not only countries but
the world has been impacted by individuals choosing vegan food
substitutes over meat.
In other words, you and I have made daily
decisions as to what to purchase and eat that have changed—and are
continuing to change—world economies.
If you ever wondered
whether we as individuals could transform the world, whether we could
make it a better place for all living beings, then look no further. We
are, we have, and in just 4 years.
Choice is powerful.
This brief article gives us hope that human beings are not only looking
out for their own health and happiness, but they are—we are—striving to
reshape the world. Its focus is on millennials, for wherever
"millennials lead, business and governments will follow." However, from
where I’m standing, the responsible parties for this sea-change are not
only millennials but Gen-X, Gen-Z, Baby Boomers, and all concerned
citizens worldwide who want to model compassion and use the power of
choice to do so.
The Economist indicates how big industries like
McDonalds are taking notice of this trend and how vegan food companies
are thriving in the marketplace, noting the tremendous sales of Beyond
Meat and Vivera (a Dutch enterprise whose vegan steak is in significant
demand in Europe).
Calling them "transformative technologies,"
The Economist suggests that vegan industries—in both food and cloth
production—are good investments and the wave of the future. These
industries, accordingly, will help reduce "the environmental hoofprint
of animal husbandry."
This is a huge statement, to bring climate
change into the foreground! Is The Economist suggesting that we promote
industries that combat climate change because they are both morally
good and economically sound? I hope so.
The good news for us
(and the planet), is that the veg diet is no longer deemed a hippie,
alt-left trend. It’s fast becoming mainstream, and its popularity
intersects gender, age, culture, race, political camps, and economic
differences. What better way to bring us together—all of us—than through
our shared interest in the veg lifestyle, one that guarantees overall
health for ourselves, for our children, for the animals we share this
planet with, and for the planet itself.
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